Boyd, Harper W. <br/><br/>
Marketing research: text and cases / 
Harper W. Boyd 
 - 6th, 7th ed. 
 - Illinois  Richard DIrwin  1985 
 - xv,836p  ill;  23cm xv, 816p  ill;  23cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY.M