TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, implementation and control
SN  - 0876926847
U1  - 658.8 
PY  - 1991///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt.Ltd.
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -