TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management : : planning implementation and control Indian context 
SN  - 0333929152
U1  - 658.8 
PY  - 1990///
CY  - Delhi : 
PB  - Macmillan India Ltd.
KW  - Management
ER  -