TY  - BOOK
AU  - Kotler, Philip
AU  - Roberto, Eduardo L. 
TI  - Social marketing: strategies for changing public behavior
SN  - 0029184614
U1  - 658.8 
PY  - 1989///
CY  - New York
PB  - Free Press
KW  - Marketing
KW  - Social marketing
N1  - Includes index
ER  -