Kotler, Philip <br/><br/>
Social marketing: strategies for changing public behavior / 
Philip Kotler, Eduardo L. Roberto 
 - New York  Free Press  1989 
 - xii,401p  ill;  24cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0029184614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Social marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT