TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 8178088037
U1  - 658.8 
PY  - 2002///
PY  - 1987///
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -