Kotler, Philip.
Principles of Marketing /
Philip Kotler, Gary Armstrong.
- 9th ed.
- Upper Saddle River, N.J. : Prentice Hall, c2001.
- xxxi, 785, [53] p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)
Includes bibliographical references and indexes.
8120318390
Marketing.
658.8 / KOT