Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, and control / 
Philip Kotler. 
 - 5th, 4th, 3rd ed. 
 - New Delhi :  Prentice-Hall,  1984.  1983. 
 - xxi, 792 p. :  ill. ;  25 cm. xi, 722p.:  ill;  22cm xi, 529p  ill;  23cm 
 - The Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0876923546 0876920539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT