TY  - BOOK
AU  - Alderson, Wroe
AU  - Halbert, Michael H. 
TI  - Men, motives, and markets
U1  - 658.8 
PY  - 1976///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes Bibliographical references and index
ER  -