TY  - BOOK
AU  - Cundiff,Edward W.
AU  - Still,Richard Ralph
TI  - Basic Marketing : Concepts, Decisions, and Strategies
SN  - 0130626384
U1  - 658.8 
PY  - 1971///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Decision making
N1  - First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions; Includes bibliographical references
ER  -