Cundiff, Edward W. <br/><br/>
Basic Marketing : Concepts, Decisions, and Strategies 
by Edward W. Cundiff and Richard R. Still. 
 - 2d ed. 
 - Englewood Cliffs, N.J.,  Prentice-Hall  [1971] 
 - xi, 627 p.  illus.  24 cm. 
<br/><br/> First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130626384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CUN