Davar, Rustom S. <br/><br/>
Management process in marketing / 
Rustom S. Davar 
 - Bombay  Orient Longman  1973 
 - xxii, 185p  ill;  19cm 
<br/><br/>Includes Bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management