TY  - BOOK
AU  - Littlefield, James E.
AU  - Kirkpatrick, C. A. 
TI  - Advertising: mass communication in marketing
U1  - 659.1 
PY  - 1971///
CY  - Bombay
PB  - Vakils Feffer and Simons
KW  - Advertising
N1  - Includes index
ER  -