Littlefield, James E. <br/><br/>
Advertising: mass communication in marketing / 
James E. Littlefield, C. A. Kirkpatrick 
 - Bombay  Vakils Feffer and Simons  1971 
 - x, 544p  ill;  25cm 
<br/><br/>Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / LIT