Schiffman, Leon G. <br/><br/>
Consumer Behavior / 
Leon G Schiffman,  Joseph Wisenblit, S. Ramesh Kumar 
 - 11th ed. 
 - Delhi :  Pearson,  2016. 
 - xxvii, 508 p. :  ill. ; 
<br/><br/>Includes bibliographical reference and Index. 
<br/><br/><label>ISBN: </label>9789332555099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.834  / SCH