Velayudhan, Sanal Kumar,  1955- <br/><br/>
Rural Marketing :  targeting the non-urban consumer / 
Sanal Kumar Velayudhan. 
 - 2nd ed. 
 - Los Angeles ;  London :  Response,  2007. 
 - 249 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. [242]-249). 
<br/><br/>Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. 
<br/><br/><label>ISBN: </label>9780761935889 (hard back) 0761935886 (hard back) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India.<br/>Consumer behavior--India.
<br/><br/><label>Dewey Class. No.: </label>658.8  / VEL