Easwaran, sunanda. <br/><br/>
Marketing research :  concepts, practices, and cases / 
Sunanda Easwaran, Sharmila J. Singh. 
 - Oxford ;  New York :  Oxford University Press,  2006. 
 - x, 605 p. :  ill. ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780195676969 (pbk.) 0195676963 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83  / SUN.M