Mathur, U C <br/><br/>
Rural marketing text and cases / 
U C Mathur 
 - New Delhi   EXCEL BOOKS  2008 
 - 496p  ill.   24 cm.  
<br/><br/>Includes index  
<br/><br/><label>ISBN: </label>978-81-7446-640-24 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAT