TY  - BOOK
AU  - Prakash, Shri
TI  - Theory of Consumer Behaviour
SN  - 9788125940593
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Vikas Publishing House Pvt Ltd.
KW  - Consumer
KW  - behaviour
N1  - Includes bibliographical reference and Index
ER  -