Prakash, Shri <br/><br/>
Theory of Consumer Behaviour / 
Shri Prakash 
 - New Delhi :  Vikas Publishing House Pvt Ltd.,  2010. 
 - 588 p. :  ill. ; 
<br/><br/>Includes bibliographical reference and Index. 
<br/><br/><label>ISBN: </label>9788125940593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer --behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRA.T