TY  - BOOK
AU  - Kumra, Rajeev
TI  - Consumer Behaviour: an applied orientation in Indian context 
SN  - 81-8318-613-0
U1  - 658.8 
PY  - 2008///
CY  - Mumbai
PB  - Himalaya Pub. House
KW  - Verbraucherverhalten
KW  - Marketing
KW  - Indien
ER  -