Kumra, Rajeev <br/><br/>
Consumer Behaviour :  an applied orientation in Indian context / 

 - Mumbai :  Himalaya Pub. House,  2008. 
 - XVII, 374 p. :  ill., graph. ; 
<br/><br/><label>ISBN: </label>81-8318-613-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Verbraucherverhalten<br/>Marketing<br/>Indien
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAJ.C