Mukherjee, Srabanti. <br/><br/>
Consumer behaviour / 
Srabanti Mukherjee 
 - New Delhi :  Cengage Learning India Pvt. Ltd.,  2012. 
 - xxiii, 448 p. :  ill. ; 
<br/><br/>Includes bibliographical reference and Index. 
<br/><br/><label>ISBN: </label>9788131516225 8131516229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer--behaviour.
<br/><br/><label>Dewey Class. No.: </label>658.834  / MUK