TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Mittal, Banwari
TI  - Customer Behavior: a managerial perspective 
SN  - 9812435042
U1  - 658.8 
PY  - 2003///
CY  - Australia
PB  - Thomson
KW  - Consumer behavior
KW  - Textbooks
KW  - Motivation research (Marketing)
N1  - Includes bibliographical reference, glossary and Index
ER  -