Kotler, Philip <br/><br/>
B2B brand management / 
Philip Kotler [and] Waldemar Pfoertsch 
 - NEW YORK  SPRINGER  2006 
 - 357p 
<br/><br/><label>ISBN: </label>978-3-540-25360-0 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT.B