Marketing of Information Technology : concepts, products, services and intellectual property rights /
K. Venkatesh
- New Delhi : Tata McGraw Hill Education, 2009.
- xvi, 152 pages : illustrations ; 23 cm
pt. 1. Marketing of information technology -- pt. 2. Financial aspects of information technology marketing -- pt. 3. Requirements for marketing of information technology -- pt. 4. Geographical aspects of marketing of information technology.