Keat, Paul G. <br/><br/>
Managerial economics :  economic tools for today's decision makers / 
Paul G. Keat, Philip K.Y. Young, Sreejata Banerjee 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2009. 
 - xxiii, 598 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry. 
<br/><br/><label>ISBN: </label>9788131733530 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics.
<br/><br/><label>Dewey Class. No.: </label>658.15  / KEA