Gupta,Ruchi. <br/><br/>
Advertising Principles and Practice :  (with 17 recent Indian case studies)/ 
Ruchi Gupta 
 - New Delhi :  S.Chand & company Ltd,  2012. 
 - xi,402 p. :  ill. (some col.) ; 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>81-219-4001-X 9788121940016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / GUP.A