TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
AU  - Purani, Keyoor.
TI  - Advertising and Promotion: an integrated marketing communication perspective 
SN  - 978-0-07-014496-5
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - McGraw Hill Education Pvt.Ltd.
KW  - Advertising.
N1  - Includes bibliographical references and indexes
ER  -