Belch, George E. <br/><br/>
Advertising and Promotion :  an integrated marketing communication perspective / 
George E. Belch, Michael A. Belch and Keyoor Purani. 
 - 7th ed. 
 - New Delhi :  McGraw Hill Education Pvt.Ltd.,  2010. 
 - xxxiii, 1075 p. ;  ill. : 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>978-0-07-014496-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL.A