TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer Behavior and Marketing Strategy
SN  - 0070601585
U1  - 658.8'342 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references (p. 499-528) and indexes
ER  -