TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing Management
SN  - 9780070144910
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw-Hill, 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical reference and Index
ER  -