Saxena, Rajan <br/><br/>
Marketing Management / 
Rajan Saxena 
 - 2nd & 4th ed. 
 - New Delhi :  Tata McGraw-Hill,    ©2012. 
 - xv, 877 pages :   illustrations ; 
<br/><br/>Includes bibliographical reference and Index. 
<br/><br/><label>ISBN: </label>9780070144910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX.M