Kotler, Philip. <br/><br/>
Legends in marketing. Vol. 1 / 
 Philip Kotler 
series editor, Jagdish N. Sheth. 
 - New Delhi ;  Thousand Oaks, Calif. :  SAGE Publications,  2012. 
 - 9 v. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 
<br/><br/><label>ISBN: </label>9788132105190 (hbk. : 9 vol. set) 
<br/><br/><label>Subjects--Personal Names: </label><br/>Kotler, Philip.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAG.L