Kotler, philip <br/><br/>
Principles of marketing :   A South Asian perspective / 
Philip Kotler; Gary Armstrong; Prafulla Y. Agnihotri; Ehsan ul Haque. 
 - 13th ed. 
 - New Delhi :  Pearson Prentice Hall ,  2011. 
 - xix, 514 pages :  illustrations (chiefly color) ; 
<br/><br/><label>ISBN: </label>978-81-317-3101-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT