TY  - BOOK
AU  - ed. by Jaya krishna, s
TI  - The ICFAI University Press on customer retention management : : concepts and applications 
SN  - 81-314-0475-7
U1  - 658.8 
PY  - 2006///
CY  - Hyderabad, India
PB  - ICFAI University Press
KW  - Consumer satisfaction
KW  - Management
KW  -  Consumer satisfaction
KW  - Case studies.
KW  - Customer services
N1  - Contributed articles.
"Icfai books."
ER  -