The ICFAI University Press on customer retention management :   concepts and applications / 
ed. by S Jaya krishna  
 - 1st ed. 
 - Hyderabad, India :  ICFAI University Press,  2006. 
 - ix, 180 pages :  illustrations ;   23 cm. 
<br/><br/> Contributed articles.<br/>"Icfai books." 
<br/><br/><label>ISBN: </label>81-314-0475-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction--Management.<br/> Consumer satisfaction--Case studies. <br/>Customer services.
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAY