TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee 
TI  - Blue ocean strategy: how to create uncontested market space and maken the competition irrelevant
SN  - 1-59139-619-0
U1  - 658.8 
PY  - 2005///
CY  - BOSTON
PB  - HARVARD BUSINESS PRESS
ER  -