Kim, W. Chan <br/><br/>
Blue ocean strategy: how to create uncontested market space and maken the competition irrelevant / 
W. Chan Kim [and] Renee Mauborgne 
 - BOSTON  HARVARD BUSINESS PRESS  2005 
 - 238p 
<br/><br/><label>ISBN: </label>1-59139-619-0 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KIM.B