TY  - BOOK
AU  - Lee,Kiefer
AU  - Carter,S.
TI  - Global Marketing Management: changes, challenges and new strategies 
SN  - 0199267529
U1  - 658.84 
PY  - 2008/// & 2012
CY  - Oxford, New York
PB  - Oxford University Press
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index; Changes and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations
UR  - http://www.loc.gov/catdir/toc/ecip058/2005003201.html
UR  - http://www.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
ER  -