TY  - BOOK
AU  - Murphy, Herta A.
AU  - Hildebrandt, Herbert W.
AU  - Thomas, Jane P.
TI  - Effective Business Communication
SN  - 9780070187757
U1  - 658.3 
PY  - 2009///
CY  - New Delhi
PB  - Tata MaGraw Hill Edu. Pvt. Ltd.
KW  - Business communication
N1  - Part One: Background for Effective Business Communication Chapter 1: Effective Communications in Business Chapter 2: The 7 C's of Effective Communication Part Two: Business Communication in Context Chapter 3: Business Communication and the Global Context Chapter 4: Business Communication and the Ethical Context Chapter 5: Business Communication and the Technology Context Part Three: Message Design Chapter 6: The Process of Preparing Effective Business Messages Chapter 7: The Appearance and Design of Business Messages Chapter 8: Good News and Neutral Messages Part Four: Written Communication, Major Plans for Letters & Memos Chapter 9: Bad News Messages Chapter 10: Persuasive Written Messages Part Five: Written Communication, Reports Chapter 11: Short Reports Chapter 12: Long (Formal) Reports Chapter 13: Proposals Part Six: Strategies For Oral Communication Chapter 14: Strategies for Successful Speaking and Successful Listening Chapter 15: Strategies for Successful Informative and Persuasive Speaking Chapter 16: Strategies for Successful Interpersonal Communication Chapter 17: Strategies for Successful Business and Group Meetings Part Seven: The Job Application Process Chapter 18: The Job Application Process--The Written Job Presentation Chapter 19: The Job Application Process--Interviews and Follow-up
ER  -