TY - BOOK AU - Kati, Sumit TI - Retail Selling Skills SN - 9788184886085 U1 - 658.85 PY - 2010/// CY - Mumbai [India] PB - Himalaya Pub. House KW - Selling. KW - Retail trade N1 - 1. Introduction to retailing -- 2. Requirement mapping for retail sales -- 3. Customer identification and approach -- 4. Customer needs identification -- 5. Importance of product -- 6. 'Buying' -- a memorable experience -- 7. Closing a sale -- Case study ER -