TY  - BOOK
AU  - Gupta, Vipin
AU  - Gollakota, Kamala
AU  - Srinivasan, R.
TI  - Business Policy and Strategic Management: Concepts & Application 
SN  - 9788120332447
U1  - 658.4 
PY  - 2008///
CY  - NEW DELHI
PB  - PHI
ER  -