TY  - BOOK
AU  - Panda, Tapan K.
TI  - Marketing Management: text and cases : Indian context 
SN  - 8174465480
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing
KW  - India
N1  - Includes index
ER  -