TY  - BOOK
AU  - Ramaswamy, V. S.
TI  - Marketing Management: Indian Context, Global Perspective 
SN  - 9780230637290
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Macmillan
KW  - Marketing
KW  - Management
KW  - India
ER  -