Ramaswamy, V. S. <br/><br/>
Marketing Management :  Indian Context, Global Perspective / 
V.S. Ramaswamy, S. Namakumari. 
 - 4th ed. 
 - New Delhi :  Macmillan,  2009. 
 - xlv, 788 pages :  illustrations ;   28 cm 
<br/><br/><label>ISBN: </label>9780230637290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--India.<br/>Marketing--Management.<br/>India.
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM