TY  - BOOK
AU  - ICFAI
AU  - Gopal, Bharathi S.
TI  - Case studies on Wal-mart : : business model challenges and global expansion pressures 
SN  - 978-81-314-1983-0
U1  - 001.432 
PY  - 2008///
CY  - Hyderabad :  
PB  - ICFAI Books
KW  - Wal-Mart : Business model and emerging challenges.
KW  - Wal-Mart : Global expansion
N1  - This case book, Wal-Mart : Business model challenges and global expansion pressures is a compilation of case studies that destribe wal-marts organization culture and leadership, intiatives as a corporate citizen, its marketing initiatives, its consistent focus on cost reduction and its strategies in overseas markets. The book has two sections. The first section, wal-mart; the business model and emerging challenges, highlights case studies pertaining to the retailers organizational culture, changing market scenario, new technology, leadership and the relative implications for wal-marts business model. The second section, wal-marts globl expansion, details case studies on wal-marts overseas expansion strategies and its experiences in the foreign markets
ER  -