TY  - BOOK
AU  - ICFAI
TI  - Case studies in brand management Vol.II
SN  - 81-314-1218-0
U1  - 001.432 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Brand management
N1  - Includes statistical tables; Includes additional readings & references and index
ER  -