ICFAI <br/><br/>
Case studies in brand management Vol.II  / 
ICFAI 
 - Hyderabad  ICFAI  2008 
 - 318p.  illustrations 
<br/><br/> Includes statistical tables. 
<br/><br/>Includes additional readings & references and index. 
<br/><br/><label>ISBN: </label>81-314-1218-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>001.432  / ICF