TY  - BOOK
AU  - Schiffman, Leon G.
TI  - Consumer Behaviour
SN  - 9788177589993
U1  - 658.834 
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Consumer
KW  - behavior
KW  - Motivation research
KW  - (Marketing)
N1  - Includes Glossary and Cases; Includes bibliographical reference and Index
ER  -